“When you read a book, you’re totally lost in your own private world, and society says that’s a good and wonderful thing. But if you play a game by yourself, it’s this weird, fucked-up, socially damaging activity. What sort of narrow-minded moron propagates this lie? When your grandfather plays solitaire, is he isolating himself? Get a grip, people.” – Douglas Coupland, JPod

My first warning should have been the tagline inside the dust jacket: “Douglas Coupland updates Microserfs for the Google generation.” Is there even a Google generation? I assume that the search engine is so ubiquitous that it makes capturing a particular demographic irrelevant. More accurately, JPod reads like Coupland was using Google to surf for every meme to circulate the Internet in the years since writing Microserfs, and tried to transcribe it to paper. Where Microserfs was comfortable to tell a story at the beginning of the “new economy” wave, JPod desperately tries to catch up with it.

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I recently finished re-reading Douglas Coupland’s Microserfs, a well-written tale about a group of Microsoft employees that leave the company to start up their own. I first read it back in 1999, partway through University. Though published in 1993, I had avoided the book due to the overwhelming praise heaped upon it by media that had become newly obsessed with the growing subculture of the tech savvy “geeks” that would be storming the business world with big ideas and half-baked business plans for the next seven years. I felt that it captured the sentiment of this period very well, despite having been written before this subculture went mainstream. I give Coupland credit for that. The first project for the start-up company in the book is a free-form “game”, and through that he tackled the concept of “multimedia”: the software industry’s favorite buzzword at the time, and something most gamers were exposed to through games like Myst and the infamous Sewer Shark.

Besides the nuances of geek culture described within the book, what remains startlingly relevant is the main character’s list of “The 8 Models of Interactivity”, which were summarized after he attended a multimedia industry conference (see pages 139-143 for some very thoughtful remarks). I think these observations are entirely applicable today, and provide an effective touchstone in witnessing the evolution of the game industry.

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