there is an end, and I don't like it.
And this is why I'm cancelling before it's too late.
In the context of the article I'm definitely a "casual" player of World of Warcraft - I just don't have the time or the patience to get involved in a guild, only to serve as a single-function entity in some 30 person raid for possible drops of elite gear. Which is really only useful for more raids. Where's the adventure? Forget that, where's the roleplaying?
I like soloing. I only have to worry about myself and I can have fun for as long as I want. I also don't mind grouping with friends for a few quests here and there. There's less of an investment required in these activities. It's this point in the game where high level characters perpetuate the need for high level group raids or PvP combat that turns me away. As Jennings points out, this isn't the game I started playing, and certainly isn't the one I plan on finishing.
and it corrodes my soul
